Written by Brad McElroy
UI and UX design are terms that are often used interchangeably, or combined (UI/UX Design), but they are actually two different disciplines working in unison to complete a common goal. This truth aside, they are both incredibly important for modern brands seeking to make the most out of their advertising budget. So, what are the benefits of UI and UX design? While understanding the difference between UI and UX is the first step in understanding their individual value, we’ve isolated four of the main benefits of UI/UX design as a whole.
Developing a new website or mobile application is a major expense, especially if the functionality is complex. Good UI/UX design allows you to stay within budget, and sometimes even save money in the development phase. How? Well, simply put, UI/UX is the planning phase of development, and as we all know, planning is one of the most important aspects of any project. There are two stages of the planning process that affect development costs the most: prototyping and usability testing.
A prototype of a mobile app or website is a mock-up of the final product without the added layer of functionality. Prototyping is primarily used to test how easy the app’s interface is to use, but it also allows the designers and developers to better understand what technology is required to power the UX design. This gives everyone involved a solid understanding of how easy the site or app will be to execute from a development standpoint.
The additional layer of usability testing during the prototype phase allows the designer to fine-tune the UX design to make sure that the app or site is convenient and easy to use. Both prototyping and usability testing allow important tweaks to be made before going into development, which safeguards from functionality and design changed in the development process — ultimately saving money.
There’s not a single business out there that doesn’t want to make more money, and UI design plays a surprisingly important role in this goal. According to web credibility research from Stanford, judgments on a company’s credibility are 75% based on the company’s website design. In short, it really doesn’t matter how credible your brand is, most people will perceive otherwise if you don’t take the time to invest in good UI/UX design. And it doesn’t take a rocket scientist to know that customers don’t do business with companies they deem to be untrustworthy.
The purpose of any website is to encourage people to interact with a brand’s content and ultimately convert. UI/UX design plays a huge role in motivating consumers to do just that. By making a website or app that is easy to navigate and interact with, you’re motivating consumers to spend more time engaging with your content. Whether your end goal is for the user to purchase a product or engage with as many ad units as possible, UI/UX can be the deciding factor for them to take the desired action. In fact, in a recent study from Forrester Research, a well-designed user interface can raise a website’s conversion rate by up to 200%. When you think about that in terms of a user’s likelihood to purchase a product, we can’t see a single reason why anyone would not invest in UI/UX design for their project.
We already know that UI/UX design motivates users and increases revenue, so it only makes sense that it also increases customer loyalty. Customer loyalty is earned through consistent experiences with a website or mobile app. All it takes is one good user experience for a customer to come back for more. If the user experience is truly stellar, it can even lead to word-of-mouth referrals.
These are just a few of the major benefits of good UI/UX design. While it may not be the first thing on your mind when developing a website or mobile application, it is definitely one of the most important factors to consider. Without UI/UX, all kinds of oversights in the development and testing phases of your project can pop up, and for this reason, we take UI/UX design very seriously at ETC.
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