City Electric Supply: YEXT Case Study

Business Listing Optimization

City Electric Supply is a family-owned electrical wholesale distributor dedicated to providing the best customer service in the United States since 1983.

The Challenge

The thing many business owners don’t realize is that their business’ contact information exists in hundreds of places. Services like Google Maps and Yahoo, along with hundreds more, scrape public data and compare against other information sources like social media to populate your location information. No one knows your business information better than you, so why leave that in the hands of a machine?

City Electric Supply operates more than 460 branches in the U.S. with 20 to 25 new branches opening annually. Hundreds of online listings for hundreds of branches created thousands of inaccuracies in the City Electric Supply local data.

Read: NAP – name, address, phone number. Search engines care about this information being both present and accurate across many sources.

Discrepancies in the presence, accuracy, and consistency of CES’s information on local business listings (such as Google Maps, Yahoo, Bing, etc.) were confusing customers and hurting search rankings. They needed a way to streamline their listings across all platforms to ensure both existence and accuracy.

The Solution

Eighty Three Creative developed and managed a strategic partnership with Yext to help build local brand awareness, drive more traffic, and turn mobile searchers into local buyers. Yext offers services that help businesses manage their digital information (like locations, business hours, and contact info) and sync it to over 100 services.

The Results

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Eighty Three Creative is passionate about creating experiences that drive results for your brand.