City Electric Supply: NAMC 2018 App
NAMC 2018 App
City Electric Supply is a family-owned electrical wholesale distributor dedicated to providing the best customer service in the United States since 1983.
Every two years, CES hosts its North American Managers conference. At this year’s installation, more than 1,200 employees converged for three days of learning, celebration, and networking.
For NAMC 2018, CES wanted to create a mobile application to give users a reason to spend more time with the event’s many vendors in a fun and interactive way. The goal was to prompt users to engage with all booths and spend more time looking around and exploring products they may have otherwise missed while at the conference.
We created a scavenger hunt within the NAMC Mobile App by integrating an augmented reality camera interface and machine learning to recognize items and reward users for finding those items. This allowed users to collect badges and earn points by scanning items located throughout the conference with their mobile camera. Items were selected in two categories: fun items that were mostly random and outside the counter day area, and booth items that were vendor products. The fun items were designed to engage users with the environment and location, and the booth items were designed to engage users with vendors.
Users could also see a list of all the available badges, each one with a hint associated with its location. We placed 65” flat screen displays throughout the venue to show the leaderboard of the top 20 participants in real time, along with some info about the app and a scrolling marquee at the bottom with information. The screens made attendees more aware of the app and the scavenger hunt and gave the point leaders a chance to show off their status.
Total points collected by all users: 91,905
Total badges collected: 3,995
10 users found
NAMC 2018 Mobile App from Eighty Three Creative, Inc on Vimeo.