At work, in the car, relaxing on the couch — digital marketing puts you in front of your customers wherever they are. We craft compelling digital experiences that capture their attention.
Part customer service, part listening to the internet, and part being active in discussions that relate to your brand, community management is about building relationships and how your brand seizes opportunities to interact with your community online. It’s a part of any comprehensive social media strategy and can help your brand manage customer complaints, get valuable feedback, and turn customers into loyal fans.
Consumers have looked to experts for guidance and inspiration long before the term influencer marketing was coined. Whether it’s a celebrity, a blogger, or a savvy friend, influencers gain the trust of their followers, which in turn allows them to influence their purchasing decisions. For brands struggling to connect, or just those looking for an increase in brand awareness and sales, influencer marketing is a great way to tap into a network of individuals who have the trust and the admiration of your target audience.
Marketing automation is an umbrella term for any solution, platform, or tool that allows companies to streamline, automate, and measure marketing tasks and workflows. It involves reaching the right people at the right time on the right marketing channel to help increase sales and keep your company top-of-mind.
Pay-per-click (PPC) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. A lot goes into building a winning PPC campaign, from researching, selecting, and organizing the right keywords into well-organized campaigns to setting up PPC landing pages that are optimized for conversions. If you aren’t doing any PPC marketing, you’re likely losing out on valuable traffic and revenue.
Search engine optimization (SEO) is the process of improving a website’s content in a way that helps it rank in search results when users search for specific words and phrases. In short, it helps put your brand in front of people looking for products and services like yours. It’s a part of any successful marketing strategy and can help increase quality leads, improve site traffic and conversions, and increase the credibility of your brand.
With more people joining social media sites daily, the importance of social media marketing is becoming more and more evident. Every business, big or small, should have a social media presence. Not because it’s in vogue, but because it works! Social media marketing offers lower ad costs, targeted reach, and real-time performance analytics, which can help boost brand awareness, increase inbound traffic and conversion rates, and enhance brand loyalty. It also helps to engage your audience on a personal level and remind them why they love your brand.