Written by Brad McElroy
Mapping out your customer journey is a key element of leveraging your marketing efforts. However, it is very time-consuming and can be difficult to understand where to start your market research. Instead of going through research-heavy and time-consuming processes, we’re going to show you how to analyze what competitors are doing so you can see what’s working and how you can leverage that for your own marketing strategy.
It is important to find someone who has a well-defined content strategy in play, regardless if they are in your pool of local competitors. Often, this can be a competitor that is an industry leader and offers similar products and services. They need to have a healthy amount of traffic, and most likely, they are using paid advertising and social media to reach their marketing goals.
A quick way to do this is with the SEO Quake plugin for Chrome. It allows you to access the analytical data behind any webpage quickly and easily, so you can see what your competitors are doing right.
Now that you’ve found a good competitor who is utilizing a healthy marketing mix, find out what you can learn about their audience and their existing customers.
SEMRush is a great tool for seeing what your competition is doing, and it can provide great insight into how they are getting traffic. First, look at what your top competitor’s most valuable traffic sources are.
This isn’t a process to use just once; it is something you can use regularly to target customers over time. As new data becomes available, see how your marketing tactics can be improved and how your competitors are making efforts to improve theirs.