Marketing News & Insight

Your 2018 Marketing Needs to Wake Up

Top Things We Learned at the Dallas Digital Summit Ah the digital summit – a time for reflecting, learning, and planning ahead on what’s to come for our industry in 2018. We arrived open-minded, ready for copious amounts of coffee, note-taking, and super excited about implementing new strategies for our clients this coming year. It […]

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ETC Insights

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The Most Overlooked Component of Content Marketing Today

The Power of Why Confession: Marketers are obsessed with finding different ways to describe content marketing. For content strategists, a perfect day means spending hours analyzing data and discovering ways to hack Facebook’s ever-changing algorithms (sorry, Mark.) We put together fancy decks mapping audience personas to a content matrix. But, client research brings us to […]

By: Brittani Turner
March 12, 2018

Why Your Paid Search and Paid Social Media Should Marry

Are you paying attention to the romance your Google Analytics has with your social media ad campaigns? Do you realize that you must do everything in your power to join them together and nurture that relationship? Yes, you have to play cupid with paid search and social. Online success is super dependent on social media […]

By: Beatriz Castaneda
February 28, 2018

How To Reverse Engineer Your Competitors’ Marketing Strategy for Free

Mapping out your customer journey is a key element of leveraging your marketing efforts. However, it is very time-consuming and can be difficult to understand where to start. Instead of going through research heavy and time-consuming processes, I’m going to show you how to analyze what competitors are doing to see what’s working and how you […]

By: Parker Brown
January 31, 2018

3 Things to Consider for Your 2018 Marketing Strategy

3 Inbound Marketing Strategies You Need to Improve This Year Last year, 2017 – the year everyone was sensitive about everything and it was yet another milestone in the realm of digital marketing. Digital marketing as a whole experienced a number of changes. In 2018, search, social, and paid advertising have new aspects to consider and […]

By: Parker Brown
January 9, 2018

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